Soraya Darabi

Hello there. My name is Soraya Darabi and this is an online profile.

Soraya Darabi is the co-founder of Zady, a mission-driven brand described best as "The Whole Foods of Fashion." No more apparel in landfills, no more production with questionable roots: there is a large and growing population of people who demand honesty and quality in manufacturing. Zady searches the globe for stylish, timeless and sustainably produced products made from the highest-quality raw materials. From hand-stitched Nashville denim made by experts who happen to be husband-and-wife to Cashmere from Nepal made by widowed artisans, Zady tells the story of each product, down to the raw materials. In 2014, Fast Company magazine named Zady one of the top 10 most innovative retail companies in the world in their annual 'Most Innovative Businesses' issue.[www.zady.com]Soraya began her career as Manager of Digital Partnerships and Social Media at The New York Times, where she kept her finger on the pulse of today's ever-changing digital landscape. While at The Times, she positioned the global news leader on networks such as Facebook, YouTube, Twitter, partnered with startups large and small, and established award winning campaigns. Following her tenure at the Times, Soraya served as Product Lead for drop.io, an online collaboration service (acquired by Facebook). She went on to co-found the application Foodspotting, named by Apple and Wired Magazine as an “App of the Year” (acquired by Open Table).Soraya has been featured on the cover of Fast Company Magazine's “Most Creative People in Business” issue and Brandweek’s "Best in Digital” issue for her work in new media. In 2014, she became a World Economic Forum "Young Global Leader" (YGL). She is a frequest speaker through American Program Bureau.  Soraya received her Bachelor of Arts degree from Georgetown University and now lives in New York City.

Co-Founder at Zady

June 2012 - Present | New York City

Soraya Darabi is the co-founder of Zady, a mission-driven brand described best as "The Whole Foods of Fashion." No more apparel in landfills, no more production with questionable roots: there is a large and growing population of people who demand honesty and quality in manufacturing. Zady searches the globe for stylish, timeless and sustainably produced products made from the highest-quality raw materials. From hand-stitched Nashville denim made by experts who happen to be husband-and-wife to Cashmere from Nepal made by widowed artisans, Zady tells the story of each product, down to the raw materials. In 2014, Fast Company magazine named Zady one of the top 10 most innovative retail companies in the world in their annual 'Most Innovative Businesses' issue.

Manager, Digital Partnership and Social-Media Marketing at The New York Times

September 2007 - December 2009

As Manager of Digital Partnerships and Social-Media Marketing at The New York Times, Soraya successfully led the drive to market nytimes.com across multiple social-media platforms including Facebook and Twitter. In 2009, her New York Times multimedia Inauguration Day campaign on Facebook won first prize at the INMA Awards for excellence in marketing.

Manager of Buzz Marketing at The New York Times

September 2007 - November 2008

Established relationships between well-known new media and technology web sites and The New York Times.

Cofounder at Foodspotting

November 2009

Foodspotting is a visual local guide that lets you find dishes instead of just restaurants. Powered by people who take pictures of their food (for badges and glory), Foodspotting makes finding good food easier by letting you see the foods around you.

Georgetown University

2002 – 2005

B.A.

The Blake School

1997 – 2001

Diploma

Outside of Work: Creating playlists, cooking, traveling, reading, kayaking, painting and, sometimes, doing nothing at all.