Hello world. My name is Soraya Darabi.
Soraya Darabi is an expert digital strategist currently building a new media company.
She is also a cofounder of Foodspotting, a company providing real-time dining advice to consumers. At Foodspotting, Soraya created the core marketing and partnership strategy for the company, grew its user base from 0 – 3 million. Foodspotting was named by BusinessWeek as one of "America's Most Promising Startups" in 2011. It was also a TIME Top 50 Website and an “App of the Year” by both WIRED magazine and Apple in 2010.
She began her career as Manager of Digital Partnerships and Social-Media at The New York Times, where she successfully led the drive to syndicate The Times’s news and video across multiple new media platforms. Her NYT multimedia Inauguration Day campaign on Facebook won first prize at the INMA awards for excellence in marketing.
Soraya frequently speaks at tech and media events in the U.S. and abroad, and she has been featured in numerous publications as a representative of the new generation of digital thought-leaders. She appeared on the June 2010 cover of Fast Company’s annual “Most Creative People in Business” issue. She was also featured on the cover of Brandweek's annual "Digital" issue in October 2010, and in Inc. magazine’s "30 Under 30" issue in June 2011.
In 2011, Soraya joined the digital advisory board for General Electric, and became a mentor for Tech Stars in New York City. She lives in Manhattan with her puppy Pepito.
Soraya Darabi's Background
Soraya Darabi's Experience
Cofounder at Foodspotting
Foodspotting is a visual local guide that lets you find dishes instead of just restaurants.
Powered by people who take pictures of their food (for badges and glory), Foodspotting makes finding good food easier by letting you see the foods around you.
Manager, Digital Partnership and Social-Media Marketing at The New York Times
September 2007 - December 2009
As Manager of Digital Partnerships and Social-Media Marketing at The New York Times, Soraya successfully led the drive to market nytimes.com across multiple social-media platforms including Facebook and Twitter. In 2009, her New York Times multimedia Inauguration Day campaign on Facebook won first prize at the INMA Awards for excellence in marketing.
Manager of Buzz Marketing at The New York Times
September 2007 - November 2008
Established relationships between well-known new media and technology web sites and The New York Times.
Soraya Darabi's Education
2002 – 2005
The Blake School
1997 – 2001
Soraya Darabi's Interests & Activities
Work Related: Technology, Mobile Apps, The Internet, Modern Media, Convergence
Outside of Work: Creating playlists on Spotify, Cooking, Traveling, Reading, Painting, Laying in the sand and doing nothing.